product design // innovation // global campaign
When Staropramen’s consumer research showed that beer is enjoyed mostly at home, we strategized to create a powerful piece (or a story) that would reach right into peoples’ living rooms.
To do that, we moved away from a traditional campaign to create something of value to use in the home—an item beer lovers would appreciate. That’s how Staropramen Sofa became the world’s first beer sofa.
This award-winning campaign was a success for the brand and a new milestone in its creative approach. The story earned media attention around the globe, all the way to Japan.
Agency // BBDO Zagreb
Almir Okanović // Chief Creative Director
Nikolina Kezerić // Account Director
Maja Perica // Art Director
Željko Krešić // Account Planner