product design // global campaign
I jumped at the chance to design what I hoped would become my first physical product—a real prototype. What started as a napkin sketch turned into a detailed production brief that was handed off to a team of well-known Czech product designers and glassmakers. Before long, I was actually holding what I had designed on that napkin—a brand new, limited-edition beer glass for Staropramen (the famous Czech beer and global Molson-Coors brand).
The Staropramen Glass, handcrafted by the finest glassmakers in the Czech Republic, is a limited edition product that pays homage to the brand’s origins while also capturing Prague’s playful spirit—an impressive mix of the modern and traditional.
Agency // BBDO Zagreb
Almir Okanović // Chief Creative Director
Nikolina Kezerić // Account Director
Maja Perica // Art Director
Željko Krešić // Account Planner