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Ghetaldus

1+1

branding // brand campaign

 
 

Ghetaldus is the biggest retailer of specialized optical products in Croatia. For their famous seasonal 1+1 campaign we created a striking visual that you can’t stop looking at—which was precisely the point. The art direction and photography were done 100% in house. The campaign hit the streets on storefronts, billboards and mega-boards while digital ads lit up the internet.

 
 
 

Agency // Studio 33

Design and Art Direction // Leo Vinković, Igor Penović
Design // Mario Majkić
Signage Photography // Marija Gašparović