brand campaign
Swedish brand Husqvarna asked for an image campaign to get people talking. We decided to use just that, the everyday Croatian chatter, to get the message across: “know when to cut”. (If unfamiliar with this term, please reach out to me and I’ll explain.)
The campaign was a hit and the billboards went viral after being placed, making the rounds on all major social media. Following the success of the campaign—Husqvarna sold all of their chainsaws in Croatia (you read that right)—the “Know When To Cut” billboards and videos were also adapted for the Macedonian market, as a local client was desperate for the campaign. This one really made the cut.
