brand strategy // integrated campaign
After winning the IKEA pitch, I had the opportunity to work with the brand for a couple years. As a lead CD on the account, I created several regional campaigns (on- and offline), managed the team and developed strategies and solutions that helped strengthen the IKEA brand in the CEE region with creative work spanning TV, print and outdoor to IKEA’s online store and social media.
Agency // BBDO Zagreb
Almir Okanovic // Chief Creative Director
Tino Kera // Creative Director
Dinko Brčić // Account Planner
Maja Perica // Art Director
Nikolina Kezerić // Account Director